What’s seo all about, is the number 1 query I get from new business owners. I work in a government regional business development job and it’s my job to help new business start ups. I explain it’s all to do with building an online presence in the organic Google search listings. Do so is not such an easy thing. I show them though if they perform the right keyword research they can quickly gain some Google traffic in their local business area. Gaining national listings takes a lot more time, possibly even years.